Pre-production | EN

Being a photographer is much more than Shooting. Clients need someone who shows secure and confident, even when they want to take all over the creative process, showing some leadership increases their trusth.

Pre-production is the work before the Work, almost 60% of my time is spent on this creative process. From doing research, working on a moodboard, checking the latest trends, scouting, finding location, I put a though in every single part of my work because the relation of model to location and theme is incredibly important. 

 That being said, there are some simple pre-production steps that helps my sessions go more smoothly and ensure everything goes according to plan. So where to start? 

1. know your client and make them know you - Basically making sure your clients knows what to expect from you and vice-versa in order to have a smooth experience and hopefully prevent any issues. try to understand their goals, what and where the images will be used. 

2. Get inspired and Develop a good concept -Usually I start my research using Pinterest it is a great tool for my everyday inspiration. From there I do my moodboard searching for the right ideias and poses.

3. Choosing the team - Fashion photography is all about teamwork. The first part of any shoot is choosing your team; Stylist, Hair & Makeup artist, model, Assistant. I trust their visions to pull suitable clothes, makeup and hair based on the brief I sent over to them.

4. The right gear - It’s important that you have the right type of equipment on your shoot day. Plan ahead so you can feel comfortable. Print a light schemes for exemple, that way you will not be wasting time wondering what to bring to the shoot.

5. Location scouting| Finding a location - Once you’ve gathered all your visual references, it’s time to figure out where you want your photoshoot to occur. This is an important step for your production, have a few options in mind and go there, research , take pictures and notes ; How’s the lighting conditions?  Do you need a permission? Is there a place where you can settle your equipment and the team ?  you can check more about this subject here . 

6. Create the Right mood/Atmosphere - Creating an atmosphere that matches the desired mood of your photoshoot will help you achieve best results . One great way to do this is to play music during the photoshoot, which can help put your models and crew in the right state of mind.

7. Be prepared for when things don’t quite go to plan - No matter how much planning you do or how well organised you are , plans can sometimes go in a different direction. You’ve organised a shoot out on location until you find out that it’s going to rain.  Having more options for locations or a plan B can be really useful, especially for potential bad weather. Even if you’ve already gotten your “Plan A” shot, try something different. Sometimes the best photographs come from spontaneous moments.

8. Be yourself and enjoy it! - If you’re relaxed,  friendly and smiling you’ll definitely pass that energy to the whole team. Be confident!